Engaging with communities – Covid19 Vaccination Programme

December 2020

NHS Norfolk and Waveney Clinical Commissioning Group is supporting local preparations to start an ambitious programme of vaccination around Covid-19.

Communications materials will be devised centrally by Public Health England and the Depart of Health and Social Care, and distributed to local areas for sharing with our populations.

We are keen that communications in Norfolk and Waveney will reach into as many communities and networks as possible to provide reassurance and practical information that is accessible to everyone.

To ensure the Covid-19 vaccine messages are delivered as effectively as possible to everyone, and particularly communities that have different communication needs and accessibility requirements, we are asking for feedback on how we can ensure we communicate about the Covid-19 vaccine effectively.

We are working with a wider range of partners across the Norfolk and Waveney Health and Care Partnership, as well as the wider statutory, voluntary, faith and independent sectors to gather a broad range of views. This includes particular focus on the following communities:

      • Black, Asian & Minority Ethnic communities
      • Migrant groups - Asylum seekers and refugees, unaccompanied migrants
      • People with physical disabilities and/or sensory impairments
      • People with Learning disabilities and/or autism
      • Pregnant women, neonatal and young families
      • Children and Young People
      • Older people
      • People living with long-term conditions including mental health
      • Carers (and young carers)
      • Gypsy Roma & Traveller communities
      • Low income families and individuals
      • Rural communities
      • People with substance misuse problems
      • People subject to domestic violence
      • People experiencing homelessness - in temporary accommodation & rough sleepers
      • People with no recourse to public funds
      • Sex workers

We are asking everyone to give feedback on the following questions:

      1. Do you have any questions you would like answered about the vaccine? 
      1. What matters to you about the practicalities of how the vaccine is given to you? 
      2. How do you think the messages about the vaccine can best be delivered – what methods and who should deliver them?

 You can help us by:

Sending us feedback to the questions above based on knowledge gathered through your networks, as well as anything else you want to tell us about the vaccine

      • Putting us in touch with people you support or inviting us to any online forums where we can hear direct from them
      • Contacting us on This email address is being protected from spambots. You need JavaScript enabled to view it. to arrange a discussion on MS Teams

We have set up a page on the CCG’s website that captures the information we have so far, which will be regularly updated. 

You can read about other engagement work carried out by the CCG and other local health and care partners during the Covid pandemic, on the Norfolk and Waveney Health and Care Partnership.    

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You need both vaccine doses for maximum protection from COVID. ✔Key regulatory agencies have found the AZ vaccine… https://t.co/h9GVTkXZpJ


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📣Over the age of 18? Get your #covidvacccine. Plenty available, & if you want, go along with your friends to a wal… https://t.co/WhHB3zdQJL


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📣Over the age of 18? Get your #covidvacccine. Plenty available, & if you want, go along with your friends to a wal… https://t.co/WhHB3zdQJL