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Primary Care

Norfolk and Waveney Primary Care Campaign 

 6 Promoting Primary Care Twitter 2


A new NHS campaign has been launched to raise awareness of the many different ways in which our patients can access local primary care services, as well as urging people to be respectful to staff who continue to work tirelessly to care for patients.

The campaign, which is a response to the COVID-19 pandemic, will reinforce that primary care (GP practices, pharmacy, optometry and dental services) is open for business with a range of different services available to suit people’s needs.

The campaign, recognises the huge commitment and hard work being undertaken everyday by all staff in primary care. The aim is to make it easier and quicker for people to understand what services are available and how they can be accessed. 

Across Norfolk and Waveney, a wide range of primary care services are available to help keep people fit and healthy. This campaign will promote a greater understanding of the breadth of primary care services while signposting patients to the advice and treatment they need.




The key message is that the NHS is adapting to meet the needs of its patients, while also recognising the immense pressures faced by primary care to deliver ‘business as usual’ services.

Like other areas across the country, many people continue to use the emergency department unnecessarily because they don’t always know where to go for help. Some of these reasons include lack of awareness of what services exist and the perception of attending the emergency department being a quicker alternative.

The following themes included in the campaign:

  • A focus on the volume of activity taking place across primary care, highlighting how busy practices are
  • Improving access and use of digital tools in primary care– helping to increase the use of Apps and online tools to contact local practices and find out where local health and care services are

  • Support a Zero Tolerance of abuse to staff which is currently experienced by staff in Primary Care which has been heighten by the ongoing pandemic

These pages will grow and develop over the next twelve months. Keep checking for the latest news and developments.


Primary care services provide the first point of contact in the healthcare system, acting as the ‘front door’ of the NHS. 

Primary care includes general practice, community pharmacy, dental, and optometry (eye health) services. 

There are 105 GP practices and five GP provider organisations (GPPOs) in Norfolk and Waveney. 

Click on the map below to find a GP Surgery near you.

To find local community services please visit this page which includes vulnerable adult service translation leaflets for the Norwich area. 

Many of our GP practices are now using a platform called 'Footfall' which has been designed to support patients navigate through the website to find what they need, much as they might do if they walked into the surgery. Below is a short video that helps explain how it works. 



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