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New national campaign showcases professionalism of nurses and midwives this International Nurses Day

To coincide with International Nurses Day (IND) and Florence Nightingale’s birthday (Thursday 12 May), a new national campaign called “Here for Life” has launched to highlight the incredible commitment, leadership and compassion of nurses and midwives to their professions, as well is an opportunity to thank our nursing workforce for all they do.

This year, the national “Here for Life” campaign aims to empower nurses and midwives to tell their own stories, so that the general public will develop a wider understanding of the breadth and diversity of nursing and midwifery roles, and the impact that these professions have on people they care for, family and friends.

Nursing and midwifery are considered two of the most important professions in the UK and research has revealed that more than a quarter of people would consider a career as a nurse or midwife themselves.

  • 31% of people in the UK would consider being a nurse and 26% would consider being a midwife; the same survey highlights deep respect for nurses and midwives, and with the COVID-19 pandemic placing nursing and midwifery in the spotlight as never before, now is the time to highlight the diverse, fulfilling, and lifelong careers these professions can offer.


Thousands of former nurses returned to help the NHS during the coronavirus (COVID-19) pandemic and thousands more students have done their bit by taking up extended clinical placements.

Dr. Lynne Wigens OBE, Interim Director of Nursing for NHS Norfolk and Waveney Clinical Commissioning Group, said: “Over the past two years, during the pandemic, the crucial role that nurses, midwives, nursing associates and other healthcare staff have played has been clear to everyone.

“At time of celebration, such as International Nurses day, it is good to reflect on individual, team and locality achievements that have occurred. It has been a very busy time for everyone, and we have all risen to the challenges. I want to take this opportunity to thank all nurses, midwives and healthcare staff across Norfolk and Waveney for their dedication, commitment and expertise."

Sharon Crowle, Head of Professional Education, Training and Development at the Norfolk and Waveney Health and Care Partnership said: “This is a perfect opportunity to thank all midwifes and nurses for their continued hard work, particularly through an extremely challenging two years.

“This is a time to reflect on the professional and dedication of our nursing workforce in Norfolk and Waveney and I feel very proud to be a nurse and value working amongst such inspirational colleagues.”

The “Here for Life” campaign is a collaboration between the Chief Nursing Officers (CNOs) of the UK and Ireland and the RCN Foundation, an independent charity, to showcase the professionalism, knowledge, competence and expertise of nurses and midwives and the diverse and rewarding career opportunities these roles can offer.

The campaign asks registered nurses and midwives to share their own story using #HereforLife and #IND2022. The public are encouraged to take part, by posting photos and stories about the moment that the skills of a nurse or midwife made a significant difference to their own care or that of their loved ones.

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